Phish Event Logo Design for Hershey Park Stadium Tour

For Phish’s stop at the Hershey Park Stadium this Summer, we were asked to design a special logo treatment promoting the event. The design was used in a variety of advertising: Facebook ads, web banners, print advertising, etc.

Part of the challenge was to make a text-heavy graphic appear like it was made from delicious melting chocolate. A lot of reference photo’s and several versions later (and a strange non-stop hankering for chocolate), we had the final design.