In The Lab

Matthew Pfahlert
Owner/Creative Director/Designer/Illustrator/Garbage Man
Matthew Pfahlert Owner/Creative Director/Designer/Illustrator/Garbage Man
Nana Pfahlert<br/>
Account Catalyst/New Business
Nana Pfahlert
Account Catalyst/New Business
Miguel Mena<br/>Designer/Illustrator
Miguel Mena
Don Galbraith<br/>Web Strategy/Development
Don Galbraith
Web Strategy/Development

Call it what you want: branding, graphic design, taking the invisible and making it visible. It all comes down to vision and Pfahlert Creative Labs has it in spades. I wanted a logo, and I walked away with so much more. The “P” is the only thing that’s silent because the work speaks for itself.

John Tinkelenberg, Content Carolinas

Pfahlert Creative Labs was an outstanding strategic partner on our re-branding of the Akua Inks line. The new packaging was vital in gaining new distribution and ultimately excellent sell-thru at the store level, driving a 30% increase in sales the year of the re-branding.

David Valliere, Marketing Director at Speedball Art Products Company

Pfahlert gets design and isn’t afraid to go through a creative story board process to get there. He’s good at putting image to the undefined.

Ben Levin, Artist Management at Tony Margherita Management (Wilco, Jeff Tweedy, Lucius)

Matt approaches each job with creativity and many well-placed questions. There is no formula in place. He takes time to consider the goals and objectives of the project. His new packaging design for our Peds sock program helped differentiate the program at retail and contribute to a successful point of sale result. I would recommend him and his team any day.

Carol Schierlmann, Marketing Director at Richelieu Group (Dickies Brand, Peds)

Matt was able to both push us out of our comfort zone, but did so in a way that was in line with the strategic direction of the project. For Akua, he developed a look that helped modernize the brand, yet held true to some more traditional elements preferred by its consumer base.

Kelley Balfe, Marketing Manager at Speedball Art Products Company

Matt has been extremely easy to work with. He has quickly picked up on our company’s vibe and been able to expand the creative possibilities for us. He has consistently brought the right mix of creativity, enthusiasm and patience to each of the projects we have worked on and I look forward to hiring him again.

Billy Maupin, General Manager at Yep Roc Music Group (Paul Weller, Fountains of Wayne, The Minus 5, Nick Lowe, Robyn Hitchcock, The Autumn Defense, Tift Merritt)

The Silent P designed and produced the cover art for my album “Love is Covered in Dust” that is forensically appropriate to the style and quality of the music. I believe their work will stand the test of time. I can’t put into words how satisfied and relieved I feel, leaning on their expertise.

Alyn Mearns, Yes The Raven, singer/songwriter

Powered By Design

Design is the engine that drives all we do at the Silent P. Just start the countdown and give us the green light— we’re ready to help your business take off.


The best design is produced in an environment that mixes mutual trust with respect, so we concentrate on cultivating close relationships that result in great chemistry with our clients.


Even with all the energy we devote to great design, we remain focused on our ultimate goal — creating work that moves the needle, creates an impression and makes an impact for our clients.


We believe that ideas are power. Bursts of brilliance, sparks of creativity, flashes of inspiration — we pour everything into energizing the work we produce with our clients.


Our work combines colors, shapes, patterns, typography, photography and illustration in new, unexpected and exciting ways that please the eye and capture the imagination.


We never stop looking for better ways to turn strategy, business goals, brand image and media into smart, cohesive, smooth-running design campaigns.

The Making Of

Watch the process video to see the making of the album art and the album itself performed by our good friends Farewell Milwaukee.

Play Video