Rebranding the Rebrand

By The Silent P | January 27, 2023

Case No. 67: Australian Open logo

The big reveal for the updated logo & branding for the Australian Open has a lot going for it – I do like it WAY better than the old one – BUT…c’mon.

The ball in the ‘O’ letterform was RIGHT THERE in the ‘O’ letter form.

Maybe my take seems too obvious to be “cool” I guess…kids? Opinions?

#designhumor #AustralianOpen #aussieopen #LogoDesign #logodesign

This is the actual logo created by Landor.

This is my take.

This brings back in the Aussie ‘heat’ orange color from the old brand.

Alternate ball! Aces.

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