Rebranding the Rebrand
Case No. 67: Australian Open logo
The big reveal for the updated logo & branding for the Australian Open has a lot going for it – I do like it WAY better than the old one – BUT…c’mon.
The ball in the ‘O’ letterform was RIGHT THERE in the ‘O’ letter form.
Maybe my take seems too obvious to be “cool” I guess…kids? Opinions?
#designhumor #AustralianOpen #aussieopen #LogoDesign #logodesign
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