Rebranding the Rebrand

Case No. 67: Australian Open logo

The big reveal for the updated logo & branding for the Australian Open has a lot going for it – I do like it WAY better than the old one – BUT…c’mon.

The ball in the ‘O’ letterform was RIGHT THERE in the ‘O’ letter form.

Maybe my take seems too obvious to be “cool” I guess…kids? Opinions?

#designhumor #AustralianOpen #aussieopen #LogoDesign #logodesign