Howard Brewing ‘Action Man Lager’


CLIENT: Howard Brewing Company

Action Man Lager: First of five craft beer identity designs for Howard Brewing.

Concept + design includes detail of a real comic strip, bold colors inspired by the beer and the moniker. Printed on clear labels to keep the appearance of direct-to-can imprinting, the art allows the silver metallic nature of the can to be part of the overall look and feel of the entire line of Howard Brewing craft beers.

  • Identity
  • Packaging