Great article about the importance of branding design for the mountain bike industry, originally published via Singletracks. Featured image: Tim Koerber Images Branding in the MTB Industry: An Inside Look at How Companies Craft Their Image

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We love us some design, some outdoors, some music & mountain biking. Not necessarily in that order. It’s part of why we started our outdoor creative brand CRANK goods – (shameless plug). We came up with these fun, new illustrations and designs in hopes to raise awareness (and money for the trails) for Lake Hickory…

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We are really loving the vintage branding of the Ralph Lauren Polo collection.  The depth of the brand woven through each hangtag through deeply complex and diverse graphics.  Individually, each hang tag tells the brand story, and paints a picture of the lifestyle you are buying into. Enjoy these great samples of design done well…

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