Do You Matter?

It’s a very good question…

We normally just let you kind folks know what we’re up to here at the ‘ol studio, but a recent purchase at the book store has us simply wanting to share this very insightful book with you.

From Publisher’s Weekly: “They contend that design should influence every single business decision and—if done right—will lead consumers to become truly invested, and willing to pay extra. The authors return again and again to several well-known brand names as exemplars of their theory. Combining their knowledge of design, organizational structure, branding and product placement, the authors have essentially repackaged a simple idea: the customer’s feelings matter.”

So, there you have it, links to places to get it too.

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